Vinum, 40% growth compared to last year's edition
Over 18 thousand tickets sold with a growth of over 40% compared to the previous year, 420 producers with 745 labels, a building, five squares, nine bars involved for the Vinum aperitifs, eleven dining options dedicated to street food ëd Langa , seven cheese workshops, thirteen appointments in the Vinum program meets, fourteen Vinum wineries in the winery and more than twenty side events have enriched this 42nd edition of the Vinum national fair, flagship of the Piedmontese wine promotion.
The Vinum public reveals an increasingly higher profile every year. We have hosted families with young visitors who are attentive, demanding, curious to know and to know. The experiential offer, among the aperitifs and visits of Vinum in the winery and the insights of Vinum meets, was a winning element on which we intend to aim for the next edition on which we are already working.
"It was a very successful edition of Vinum 2018", underlines the Mayor of Alba Maurizio Marello and the city councilor for the events and tourism Fabio Tripaldi. "Thousands of people have filled our city with a new record in terms of attendance at the event born 42 years ago. This makes us enormously pleased. The format of the open-air vinegar with tastings in the squares next to the quality street food offered by our villages and the great wines at the Palazzo Mostre e Congressi, together with the richness of the gastronomic products of our territory, has proved successful again. Now our city is visited by tourists from all over the world. However, we continue to work on promoting networking with other players and moving in the national and international context together with the other 25 UNESCO world cities creative city of gastronomy, thanks to the recognition arrived at the end of October 2017 and which is already bringing us remarkable results ».
The territories in which our wines are born are the most suitable places to deepen the knowledge of the most famous names and to discover the less known ones. The enthusiasm of wine lovers who participated in Vinum was not limited to tastings in the streets of Alba, but thanks to a virtuous system of territorial promotion in the round, made sure that they could visit the cellars, get to know the producers and taste the typical products through the local cuisine. All without forgetting the more formative side of the experience: on the occasion of the appointments organized by the Piedmontese wine protection consortia, they had the opportunity to obtain information in a more technical and timely manner, thanks to the expertise of the speakers